the contest is presented by kurkure
in this contest you have to design kurkure diwali gift box
Key Insights For Design:
1) Should exude Diwali codes– celebratory, bright standout colours
2) Should display Kurkure DNA – The brand focuses on doing innovative activities whilst being rooted in the familiar terrain.
‘What it is’ & ‘What it is not’:
· High quality though NOT ultra-premium
· High Energy, colourful, loud NOT crass
· Approachable NOT snooty / arrogant
· Fun loving: Twist on traditions though without offending any sensibilities NOT cheap
· Modern Indian/ Fusion NOT purely international
3) Should be a Modern take on the Diwali festival (to know more visit http://www.diwalifestival.org/ ), yet retain the core essence on the Indian gifting codes.
4) Should be Premium/ aspirational– must signify high value to assuage the status concerns of the gifter.
5) Preferably use brand colours like bright Reds, Oranges, Yellows. (Though we are open to other colours)
Winner
The winning designer will receive Rs. 1 Lakh cash incentive and the higest voted design will recieve a reward of Rs.25,000
Get Involved
to participate in the contest
like the facebook page link
Submit by: May 28th, 2012
Vote: May 29th, 2012 - June 18th, 2012
Winner(s) Announced: July 21st, 2012
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